What is the term “Lenses” which companies should be looking for opportunity?
Mohan Sawhney (Author & Professor, Kellogg) Sawhney describes the use of the term ”lenses” as a way for companies to focus in on business markets or potential opportunities. He provides several…
NYSCI Talks (What School Could Be): Where did you get the idea to write What School Could Be?
NYSCI Talks: What School Could Be by Ted Dintersmith Peggy Brookins leads a discussion of the book, What School Could Be,…
Innovation
How can an organization encourage innovation?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath talks about innovation within the organizational setting and how innovation is…
How can organizations encourage innovation?
Kimberly Wiefling (Author of The Scrappy Series Business Books) Kimberly Wiefling boils down the issue of fostering innovation in organizations to…
How is technology changing investing?
Bailey McCann (Author of Tactical Portfolios) Bailey McCann talks about the relationship of technology to investing including thin technologies and robo…
Marketing & Sales
What is customer generation marketing?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains the concept of customer generation marketing which is focused…
What is the power of data-driven digital advertising?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains why digital advertising and marketing campaigns based on targeted…
