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Stephen Wunker (Author & Managing Director, New Markets Advisors)
Stephen Wunker uses an example from his own corporate background when he led the launch of one of the first mobile phones to hit the market. He provides his thoughts on why the product launch was not very successful and offers suggestions on how the phone could have been improved with a narrower focus, a clear value proposition and an explanation of the benefits provided in a clear and relatable way.
