How can E-companies like Amazon combat inertia?

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Stephen Wunker (Author & Managing Director, New Markets Advisors)


Stephen Wunker looks at the issue of how companies that have been around for a while can stay relevant and connected to their consumers. He uses the example of Amazon to explain how companies can keep it fresh by constantly introducing new product categories in a way that encourages consumers to try the new products.

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About Author

Stephen Wunker

Author & Managing Director, New Markets Advisors

Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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