Tom Donohoe explains the concept of customer generation marketing which is focused on gaining new customers through effective digital marketing campaigns. He talks about the need for business leaders to understand that they need to choose digital marketing efforts based on a cost-effective return on investment (ROI).
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
