Why is it important for CEO’s to have a basic understanding of digital marketing?


Tom Donohoe (Author, CEO & Founder of Level Agency)

Tom Donohoe explains why he believes it is necessary for company executives to have a basic understanding of digital marketing and advertising including commonly used terminology. He talks about how effective digital marketing is the best way for a company to become and stay profitable.


About Author

Tom Donohoe

Author, CEO & Founder of Level Agency

Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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