How have new business models affected accounting?
Baruch Lev (Author & Professor, NYU Stern School of Business) Baruch Lev talks about what he refers to as the tectonic change in how companies are doing business today. He discusses…
What is re-imagining capitalism?
Rebecca Henderson (Author & Professor, Harvard Business School) Rebecca Henderson explains the need for what she calls re-imagining capitalism and why…
Innovation
Marketing & Sales
How do you Measure Branding ROI?
Karen Kang (Author & CEO, BrandingPays LLC) It is possible to systematically measure the return on investment in branding according to…
What are the Common Mistakes Companies make in Branding?
Karen Kang (Author & CEO, BrandingPays LLC) Karen Kang points out how companies often make two big mistakes when it comes…
