What are the Common Mistakes Companies make in Branding?

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Karen Kang (Author & CEO, BrandingPays LLC)

Karen Kang points out how companies often make two big mistakes when it comes to branding: not creating a branding strategy and not developing a narrow enough focus. She states that too often companies will just make noise in the market place, with no clear strategy in place. In addition, companies try to be too many things to too many people while they should just focus on one thing and become the recognized leader in that niche.


About Author

Karen Kang

Author & CEO, BrandingPays LLC

Karen Kang is the author of BrandingPays and a recognized brand strategist. She the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

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