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Karen Kang (Author & CEO, BrandingPays LLC)
Karen Kang points out how companies often make two big mistakes when it comes to branding: not creating a branding strategy and not developing a narrow enough focus. She states that too often companies will just make noise in the market place, with no clear strategy in place. In addition, companies try to be too many things to too many people while they should just focus on one thing and become the recognized leader in that niche.
