How do you Measure Branding ROI?

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Karen Kang (Author & CEO, BrandingPays LLC)

It is possible to systematically measure the return on investment in branding according to Karen Kang. The most obvious way to see ROI is whether the branding has resulted in a new job or a promotion for an individual or in higher sales for a product. She also discusses how there are applications that can measure what people are saying about you in social media, and for a company, in the marketplace and in investment reports.


About Author

Karen Kang

Author & CEO, BrandingPays LLC

Karen Kang is the author of BrandingPays and a recognized brand strategist. She the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

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