Baruch Lev (Author & Professor, NYU Stern School of Business)

Baruch Lev talks about what he refers to as the tectonic change in how companies are doing business today. He discusses how these changes have come about through a move from an industrial age to current times where businesses are focused on knowledge and information. He relates this to the world of accounting that has not moved with the times and is still tied to tangible or physical assets of a company. Levy expounds on his theory that financial accounting must be altered to reflect the transformation within the business community. He provides examples to demonstrate his theories.