How important is it for companies to adapt and embrace emerging trends?

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Stephen Wunker (Author & Managing Director, New Markets Advisors)


Stephen Wunker talks about business focus and whether companies should be concerned with staying up with emergent trends in technology and product design. He discusses why it is important to be knowledgeable about new technological developments but that the focus should remain on designing products that coincide with consumer’s motivations to accomplish daily tasks or jobs.

Interviewed by:
Tracey Fitzpatrick
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About Author

Stephen Wunker

Author & Managing Director, New Markets Advisors

Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.

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