What are some important components of a good branding strategy?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser provides his explanation of a strong…
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What makes legal advertising & branding different?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about how marketing and branding…
How do you help your clients realize your firm’s value proposition?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about how his company works…
Do you conduct a competitive analysis as part of the brand strategy?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about the importance of conducting…
What metrics do you use to measure success?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser explains that success in his business…
What makes your position vital to the continued growth of your company?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser discounts his importance to the firm…
What does the future look like for the branding & marketing industry?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser intimates that he has no clue…
Learning is… Caring enough to listen, change views & change actions
Bill Jensen (Author of Future Strong)
As a futurist, where is the work world headed?
Bill Jensen (Author of Future Strong) Bill Jensen, futurist, owner of the Jensen Group, and author of Future Strong, talks with…
What should we be doing now to prepare for the future work world?
Bill Jensen (Author of Future Strong) Bill Jensen talks about how it is going to take a change in mindset about…