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Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)
Burkey Belser explains that success in his business is increased sales or revenues but that the path to sale is so convoluted it is hard to know if there is a direct correlation between a branding effort and revenue. He talks about how metrics they do look for is increased engagement with the client including larger attendance at webinars, requests for information or traffic on their website.
