Introduction – Burkey Belser
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)
Burkey Belser
Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company
Burkey Belser is the author of 25 years of Legal Branding, and also president and creative director of Greenfield/Belser. Over the past 40 years, he has led teams that have won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals. Burkey has been inducted into the Washington Art Directors Club Hall of Fame and is a Hall of Fame member of the Legal Marketing Association. He is LMA’s only recipient of a Lifetime Achievement Award.
Full Interview – Burkey Belser
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)
Learning is… Essential
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)
What are some of your most famous advertising projects?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser points to one of the most…
What are the building blocks of a strong brand?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser provides an example of what he…
What are some important components of a good branding strategy?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser provides his explanation of a strong…
What makes legal advertising & branding different?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about how marketing and branding…
How do you help your clients realize your firm’s value proposition?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about how his company works…
Do you conduct a competitive analysis as part of the brand strategy?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about the importance of conducting…
What metrics do you use to measure success?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser explains that success in his business…