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How do you help your clients realize your firm’s value proposition?

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By on Marketing & Sales, Sarder Author Talks
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Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)


Burkey Belser talks about how his company works with clients during the branding process. He explains that his firm is process driven and they view their clients as partners in the process. He discusses why the process has to be all about creating a strategy for approaching the marketplace and not about personal taste.

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About Author

Burkey Belser

Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company

Burkey Belser is the author of 25 years of Legal Branding, and also president and creative director of Greenfield/Belser. Over the past 40 years, he has led teams that have won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals. Burkey has been inducted into the Washington Art Directors Club Hall of Fame and is a Hall of Fame member of the Legal Marketing Association. He is LMA’s only recipient of a Lifetime Achievement Award.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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