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Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)
Burkey Belser intimates that he has no clue what the future holds for his industry and then goes on to provide his projections. These insights include that technology will play an ever-increasing role in branding providing data on every aspect of the buying and selling process. He suggests that branding will still not be reduced to science but it will play a closer role as brands are created in the future.
