What are some important components of a good branding strategy?

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Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company)


Burkey Belser provides his explanation of a strong branding strategy which he states starts with organizational leadership. He also points to the importance of courage, research, creativity in brand strategy and what he considers the most important element of all – staying the course and not abandoning the brand.

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About Author

Burkey Belser

Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company

Burkey Belser is the author of 25 years of Legal Branding, and also president and creative director of Greenfield/Belser. Over the past 40 years, he has led teams that have won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals. Burkey has been inducted into the Washington Art Directors Club Hall of Fame and is a Hall of Fame member of the Legal Marketing Association. He is LMA’s only recipient of a Lifetime Achievement Award.

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