Why is the business structure of an organization more important than the corporate culture?
Safi Bahcall (Author, Physicist & Former CEO, Synta Pharmaceuticals) Safi Bahcall explains why he believes that the organizational structure, particularly in the areas of new product development and product management, can…
What is the best way to build a learning organization?
Edward Hess (Author & Professor, The Darden School of Business) In this video, Hess addresses two of the most important elements…
Innovation
Marketing & Sales
How do you Measure Branding ROI?
Karen Kang (Author & CEO, BrandingPays LLC) It is possible to systematically measure the return on investment in branding according to…
What are the Common Mistakes Companies make in Branding?
Karen Kang (Author & CEO, BrandingPays LLC) Karen Kang points out how companies often make two big mistakes when it comes…
