How do you utilize market data correctly?
Horst Schulze (Author & Founding President and COO, Ritz Carlton) Horst Schulze discusses the need to test out new ideas and always make sure the market is ready for them. He…
Can you explain Learning Science?
Nana Banerjee (President & CEO, McGraw-Hill) Nana Banerjee defines Learning Science and explains how McGraw-Hill uses this interdisciplinary approach to create…
Innovation
Marketing & Sales
How do you Measure Branding ROI?
Karen Kang (Author & CEO, BrandingPays LLC) It is possible to systematically measure the return on investment in branding according to…
What are the Common Mistakes Companies make in Branding?
Karen Kang (Author & CEO, BrandingPays LLC) Karen Kang points out how companies often make two big mistakes when it comes…
