How should organizations address both macro & micro friction?

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Jeff Rosenblum (Author & Co-President of Questus)

Jeff Rosenblum provides actionable advice for organizations to produce products and services and marketing and advertising that reduces friction for consumers at both the macro and micro level. He talks about the importance of starting with frictionless leadership that is aligned with a company’s mission and a strategy that is focused on creating an immersive experience for consumers using both traditional tools and new technologies. According to Rosenblum, it is important to note that technology makes it easier for consumers to buy products but it also makes it more difficult to sell products as expectations are heightened.


About Author

Jeff Rosenblum

Author, Documentary Filmmaker & Co-President, Questus

Jeff Rosenblum is documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.

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