Introduction – Jeff Rosenblum
Jeff Rosenblum (Author & Co-President of Questus)
Browsing: Friction
Full Interview – Jeff Rosenblum
Jeff Rosenblum (Author & Co-President of Questus)
Learning is… Oxygen
Jeff Rosenblum (Author & Co-President of Questus)
Can you explain the concept of friction in marketing and advertising?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum defines the concept of friction as it applies to the daily lives…
How is search, mobile & social technology disrupting the consumer – brand relationship?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum describes what he calls the exponential curve that every brand sits on…
How can both the new & old methods of advertising be used effectively?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides his view of how traditional advertising content can be utilized successfully…
How should organizations address both macro & micro friction?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides actionable advice for organizations to produce products and services and marketing…
Is it essential to become a passion brand?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum talks about how not every company will want to pursue becoming a…
Why do you believe that silos kill organizations?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum talks about the importance of eliminating silos within an organization. He states…
Why aren’t all companies embracing the fighting friction strategy?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum discusses a well-known food company as an example of an organization that…