Why do you believe that silos kill organizations?

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Jeff Rosenblum (Author & Co-President of Questus)


Jeff Rosenblum talks about the importance of eliminating silos within an organization. He states that it can be the main determinant of whether a company can create a passion brand. He talks about how new organizations may have the competitive advantage over older businesses with already entrenched silos.

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About Author

Jeff Rosenblum

Author & Co-President, Questus

Jeff Rosenblum is an a documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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