How is search, mobile & social technology disrupting the consumer – brand relationship?

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Jeff Rosenblum (Author & Co-President of Questus)

Jeff Rosenblum describes what he calls the exponential curve that every brand sits on with the potential for huge growth or decline based on consumer’s perception of the brand. He provides examples to explain this concept that is based on consumer’s 24/7 access to information and the ability to communicate their brand likes and dislikes to a huge audience instantaneously.


About Author

Jeff Rosenblum

Author & Co-President, Questus

Jeff Rosenblum is an a documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.

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