Showing 1 of 1
Jeff Rosenblum (Author & Co-President of Questus)
Jeff Rosenblum describes what he calls the exponential curve that every brand sits on with the potential for huge growth or decline based on consumer’s perception of the brand. He provides examples to explain this concept that is based on consumer’s 24/7 access to information and the ability to communicate their brand likes and dislikes to a huge audience instantaneously.
