Can you define ‘business model innovation’?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson provides a definition for the concept of “business model innovation” that he uses…
Yearly Archives: 2018
What elements are required to create a successful business model?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson goes through the different elements that are part of a successful business model.…
Is there an example of a company that created an innovative business model in an established market?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson points to Ikea as an example of a company that has developed an…
What kinds of events can cause major shifts in the market?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson discusses events that can result in major shifts in the marketplace. This includes…
Why is Amazon so successful at pushing into their white spaces with innovative business models?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson examines why Amazon has been so successful at creating successful innovative business models.…
How has Microsoft used digital technology to transform its business model?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson discusses the changes Microsoft has made in recent years in its customer focus…
Can you talk about Threadless’s unique business model?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson discusses the unique business model behind the company Threadless. He talks about how…
What should companies look for when deciding if they need to alter their business model or add a new one?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson talks about how companies can be vigilant in monitoring how their current business…
What are the stages of business model implementation?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson provides an overview of the stages involved in successful business model implementation. He…
How do companies get it wrong when responding to market disruption?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson uses a humorous analogy to explain the wrong way for companies to respond…