Why is Amazon so successful at pushing into their white spaces with innovative business models?


Mark Johnson (Author & Co-Founder, Innosight)

Mark Johnson examines why Amazon has been so successful at creating successful innovative business models. He discusses Jeff Bezos and his visionary view of his company and his relentless focus on customer needs.



About Author

Mark Johnson

Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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