How has Microsoft used digital technology to transform its business model?

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Mark Johnson (Author & Co-Founder, Innosight)

Mark Johnson discusses the changes Microsoft has made in recent years in its customer focus and its business model. He talks about the company’s new CEO and his concentration on business cloud and mobile platforms.

 

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About Author

Mark Johnson

Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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