Mark Johnson provides a definition for the concept of “business model innovation” that he uses in his book, Reinvent Your Business. According to Johnson, business model innovation is about more than just changing a product or service but instead provides an organization with a completely new way to make money.
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Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".
