Is there an example of a company that created an innovative business model in an established market?


Mark Johnson (Author & Co-Founder, Innosight)

Mark Johnson points to Ikea as an example of a company that has developed an innovative business model with a unique customer value proposition. He discusses why Ikea has been successful in the furniture market with a business value that has never been replicated.



About Author

Mark Johnson

Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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