What should companies look for when deciding if they need to alter their business model or add a new one?


Mark Johnson (Author & Co-Founder, Innosight)

Mark Johnson talks about how companies can be vigilant in monitoring how their current business models are working. According to Johnson, companies need to know the signs of when a core business is in trouble and may not be able to sustain future growth.



About Author

Mark Johnson

Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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