How do companies get it wrong when responding to market disruption?


Mark Johnson (Author & Co-Founder, Innosight)

Mark Johnson uses a humorous analogy to explain the wrong way for companies to respond to market disruptors. This includes ignoring change, altering existing brands to be similar to innovative products and simply rejecting market disruption.



About Author

Mark Johnson

Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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