Mark Johnson provides advice on how companies should approach their current business models. This includes taking a long-term perspective and trying to figure out whether the core business will continue to be successful over the next ten years or whether it will be necessary to adjust or replace the model.
Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".
