How has Microsoft used digital technology to transform its business model?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson discusses the changes Microsoft has made in recent years in its customer focus and its business model. He talks about the company’s new…
Will the next generation be ready to lead us through the 21st century?
Margaret Honey (Author & CEO, New York Hall of Science) Margaret Honey offers her viewpoint on young people and the need…
Innovation
How do you innovate on a global scale?
Ernest Gundling (Author of Leading Across New Borders) Ernest Gundling explains how global innovation requires a deep understanding of the consumer…
What is the “data-capitalism”?
Steve Lohr (Author & Reporter at New York Times) Steve Lohr explains what he means by the term data-capitalism and how…
What are the paradoxes around innovation?
Linda Hill (Author & Professor, Harvard Business School) Linda Hill discusses several paradoxes that exist having to do with innovation including…
Marketing & Sales
What is customer generation marketing?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains the concept of customer generation marketing which is focused…
What is the power of data-driven digital advertising?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains why digital advertising and marketing campaigns based on targeted…
