How do you innovate on a global scale?

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Ernest Gundling (Author of Leading Across New Borders)

Ernest Gundling explains how global innovation requires a deep understanding of the consumer in each international market. He provides an example of how this works within the automotive market in China.


About Author

Ernest Gundling

Author of "Leading Across New Borders"

Dr. Gundling acts as a Senior Asia specialist at Aperian Global, assisting clients in developing strategic global approaches to leadership, organization development, and relationships with key business partners. He coaches executives with global responsibilities and works with multicultural management teams to help them formulate business plans based upon strong mutual understanding and a joint commitment to execution. Dr. Gundling holds a Ph.D. and a Master of Arts from the University of Chicago, and a Bachelor of Arts from Stanford University

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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