How has the public relations industry changed?

Showing 1 of 1

Rob Flaherty (CEO, Ketchum)

Rob Flaherty talks about how public relations has undergone drastic changes in the last decade due to technological advances including moving from working strictly with media
relations to also providing customized information directly to consumers.


About Author

Rob Flaherty

CEO, Ketchum

Rob Flaherty is Chief Executive Officer and a Senior Partner of Ketchum, the global public relations firm with 130 offices and affiliates worldwide. Rob leads the agency’s Worldwide Executive Committee, which shapes the strategy of the agency and is responsible for the client service, talent development and financial performance of the firm. He is on the board of the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. He also serves as a senior judge in the annual PRSA Silver Anvil Awards.

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

Leave A Reply