Are sales people born or can they be trained?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson, CEO of Sandler Training, and author of the Sandler Rules for Sales…
Sarder Author Talks
What are some ways that sales teams can build a common process?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson talks about ways in which sales teams could develop their own customized…
Why should sales leaders utilize servant leadership?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson talks about his belief that for sales leaders to be successful they…
What is transactional analysis?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson defines the theory of transactional analysis and explains how it relates to…
How do you hire the right type of sales person?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson talks about his approach to hiring in the sales area. He discusses…
What kinds of roles do sales leaders need to play?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson talks about the four major roles that a sales leader needs to…
What is enterprise selling?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson defines enterprise selling and explains the main elements. He talks about how…
How does enterprise selling differ from transactional selling?
Dave Mattson (Author & CEO, Sandler Training) Dave Mattson examines the differences between enterprise selling and transactional selling a product or…
Introduction – Nate Bennett
Nate Bennett (Author, Associate Dean & Professor, Georgia State University)
Full Interview – Nate Bennett
Nate Bennett (Author, Associate Dean & Professor, Georgia State University)