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What kinds of roles do sales leaders need to play?

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By on Leadership, Marketing & Sales, Sarder Author Talks, Sarder CEO Talks
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Dave Mattson (Author & CEO, Sandler Training)


Dave Mattson talks about the four major roles that a sales leader needs to play daily. He breaks each role down by percentage including time spent as a mentor, coach, trainer, and a supervisor.

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About Author

Dave Mattson

Author & CEO, Sandler Training

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.

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Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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