What is the shareholder primacy paradigm & why is it not valid now?
Peet van Biljon (Co-author of Profit with a Higher Purpose) Peet van Biljon explains the shareholder primacy model where everything a company does is geared toward providing shareholders with…
Why Customizing PMP Class for the Customer?
Jeff Furman (AAuthor & NetCom Learning Instructor) Jeff discusses how important it is to make each PMP class work for the…
Innovation
Marketing & Sales
What are some important components of a good branding strategy?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser provides his explanation of a strong…
What makes legal advertising & branding different?
Burkey Belser (Author, President & Creative Director at Greenfield/Belser, a Finn Partners Company) Burkey Belser talks about how marketing and branding…
