Why you decided to write, “If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth”?

Showing 1 of 1

Leonard Sherman (Author & Adjunct Professor, Columbia Business School)

Leonard Sherman, CFO and COO of Evergreen Health Cooperative, experienced management consultant, talks with Sarder TV Correspondent, Vaishali Jain, about his book, If You’re in a Dogfight, Become a Cat. He talks about why he decided to write the book after working with companies in crisis for more than thirty-five years. He discusses the impetus for wanting to share management principles he has learned over the years.


About Author

Leonard Sherman

Author & Adjunct Professor, Columbia Business School

Leonard Sherman is the author of "If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth". He is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. Len has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. He holds a BS in aeronautical engineering, an MS in transportation systems and a PhD in transportation economics, all from Massachusetts Institute of Technology.

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

Leave A Reply