Introduction – Leonard Sherman
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Browsing: If You’re in a Dogfight Become a Cat!
Leonard Sherman – Full Interview
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Learning is… Discovery
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Why you decided to write, “If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth”?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman, CFO and COO of Evergreen Health Cooperative, experienced management consultant,…
What is the disruptive technology framework?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the dilemma that he believes many companies get…
What do companies need to focus on for long term success?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides his three strategic imperatives to achieving long term profitability…
How can businesses compete in challenging industries?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about some of the industries that are harder to…
What do companies need to do to sustain long term growth?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman discusses what companies should do to help ensure long term…
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…