What do companies need to focus on for long term success?

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Leonard Sherman (Author & Adjunct Professor, Columbia Business School)


Leonard Sherman provides his three strategic imperatives to achieving long term profitability and business success. This includes focusing on continuous innovation, delivering products or services that are meaningfully differentiated from competitive offerings and to align the business in a way that supports these efforts. He provides examples of companies that exemplify these strategic traits.

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About Author

Leonard Sherman

Author & Adjunct Professor, Columbia Business School

Leonard Sherman is the author of "If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth". He is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. Len has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. He holds a BS in aeronautical engineering, an MS in transportation systems and a PhD in transportation economics, all from Massachusetts Institute of Technology.

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Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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