How do customers drive disruption?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how he discovered that customers, not technology or business…
Sarder Author Talks
Does your interaction as a college professor with young people provide insights into digital disruption?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how being a college professor at the Harvard Business…
How can traditional corporations avoid losing customer share to startups?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains his concept of the customer value chain and talks…
What do you mean by the term decoupling?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains the concept of decoupling as it applies to the…
Can you explain the different stages of value for services or products?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira provides an explanation of the stages involved in his customer…
How did you come up with the business model you provide in your book, Unlocking the Customer Value Chain?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how he created the simple business model he offers…
What is the most important factor for businesses looking to protect their brands?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how corporations can avoid losing some of their business…
Are most established companies customer-centric?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira offers his viewpoint on problems that large corporations have with…
What are the steps for decoupling successfully?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira talks about the business process of decoupling and the steps…
What advice do you have for entrepreneurs?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira provides recommendations for entrepreneurs who want to enter the market…