Thales Teixeira (Author & Associate Professor, Harvard Business School)
Thales Teixeira explains his concept of the customer value chain and talks about how it impacts existing companies and creates new opportunities for entrepreneurs. The value chain according to Teixeira is based on value creation, value charging and value eroding activities. He goes through each phase of the chain and talks about how companies need to provide benefits to consumers in each part of the process. Teixeira provides examples of existing businesses that have understood this concept and moved to create new opportunities for growth.