Thales Teixeira (Author & Associate Professor, Harvard Business School)
Thales Teixeira explains how being a college professor at the Harvard Business School provides insights from college students who are avid users of technology and opens doors to gaining information from corporations and startups. He talks about his findings from his research into large corporations. This includes discovering that executives spend approximately ninety percent of their time focused on their own industry. This leads to a lack of understanding of how digital disruption and changing consumers needs are impacting other industries.