Thales Teixeira provides recommendations for entrepreneurs who want to enter the market with a new product or service. He suggests that startups be based on a thorough understanding of the process of decoupling and the consumer value chain. Teixeira explains that entrepreneurs need to have a broad point of view and see how their products or services may have a market across industries.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
