What can new entrepreneurs learn from successful disruptors?


Thales Teixeira (Author & Associate Professor, Harvard Business School)

Thales Teixeira provides his recommendations for new entrepreneurs who want to learn from successful disruptors in the marketplace such as Uber or Airbnb. He suggests that entrepreneurs study what these types of companies did when they were an early startup to gain new customers. He points out that it is not all about online business but it may make sense to focus on offline to learn and adapt products or services and find customers in large quantities.


About Author

Thales Teixeira

Author & Associate Professor, Harvard Business School

Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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