Why should companies move from the sales approach of the funnel to the chute?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains why she thinks companies that are implementing a membership business model…
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What is the importance of a Superuser to a membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines a Superuser and explains how these very special customers can help…
How important is pricing in a membership business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter discusses the importance of choosing the right pricing when implementing a subscription…
What are freemiums & how are they used?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines freemiums and explains how some companies use them to attract new…
How has the role of CIO changed with the new economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter discusses how the use of SAAS has altered the role of the…
What is the best way for an established company to introduce a membership-based business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about how established companies can gain experience in a limited way…
Explain the concept of subscription fatigue
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains how consumers can reach subscription fatigue from having too many subscriptions…
How could a company like Sears completely miss out on the changes in the membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter gives her view of how a major retailer such as Sears, that…
What is the best way to start a new membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter provides her recommendations for entrepreneurs starting a membership-based business. She provides questions…
What are the challenges facing companies moving from a transactional business model to a membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter addresses the issue of the kinds of challenges that companies may have…