What is the importance of a Superuser to a membership-based business?

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Robbie Baxter (Author of The Membership Economy)

Robbie Baxter defines a Superuser and explains how these very special customers can help a business grow. She provides examples of companies that recognize their Superusers and provide them with opportunities to provide feedback and educate other consumers about their products.

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About Author

Robbie Baxter

Author of The Membership Economy

Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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