What is the best way to start a new membership-based business?


Robbie Baxter (Author of The Membership Economy)

Robbie Baxter provides her recommendations for entrepreneurs starting a membership-based business. She provides questions for entrepreneurs to ask when creating their business model including looking at what is the problem that I am solving for customers and how do I solve that problem forever.


About Author

Robbie Baxter

Author of The Membership Economy

Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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