Robbie Baxter addresses the issue of the kinds of challenges that companies may have to deal with moving from a transactional business to a subscription-based model. She talks about some of the questions companies need to ask when developing their membership type organization.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
