Robbie Baxter explains the main concepts she wants readers to takeaway from reading her book, the Membership Economy. This includes to love your customer more than your processes or products, focus on the long-term and keep the contract with your customers simple and easy to understand.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
