Robbie Baxter gives her view of how a major retailer such as Sears, that she refers to as an original membership economy company, could have missed the opportunities available in the new economy. According to Baxter, Sears could have been the economy’s Amazon if they had focused on a long term vision instead of trying to protect their existing businesses.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
